Business Messaging Trends 2017/2018

Feb 24, 2017   //   by admin   //   SMS Mobile Technology, Virtual Queuing Systems

This blog is intended to review the present and future social and mobile technology trends that will likely disrupt the social, mobile technology sectors.

Business class SMS chat and messaging platforms such as HollerBack!® and BizTEXT® are setting the standard for world-class business class, instant messaging platform, that offers an end to end solution to harness the power of SMS without losing control.  A recent CIO Insight Study found 79% of adults use text for business communication. This revealing fact demonstrates the need for an end to end business class solution.

Business SMS Utilization Statistics

The downfall of SMS messaging was predicted five years ago when Facebook released Messanger followed by a market full of mobile instant message apps, or Over the Top Apps such as WhatsApp, Viber, Line, and Tango to name a few. The proliferation of these internet dependent apps did, in fact, shrink the peer to peer utilization of SMS. However, the statistics demonstrate the rapid adoption of SMS for professional communication, not just mobile marketing. The opportunity is design an SMS client that takes into account all the strengthens and weaknesses we have grown accustomed over time with email.

The early days of the internet we had email, group chats and  Instant Messaging, AOL for example, created AIM AOL Instant Messager a breakthrough technology that wasn’t appreciated or supported by AOL Executives early on because it lacked a revenue model. However, the engineers persisted against a direction of senior executives.

According to MASHABLE interview with the creators of AIM, Barry Appelman, Eric Bosco and Jerry Harris worked at AOL in the 1990s and early 2000s as engineers on AOL Instant Messenger, known commonly as AIM. They weren’t hired to build a messenger. Appelman and Bosco programmed in the Unix operating system. Harris had been a programmer at a small web browser company purchased by AOL.

But together with a group of other engineers they helped take AIM from inception to dominance, then watched it fall into dormancy, unable to convince AOL management that free was the future.

AOL had become a behemoth in the early days of the consumer Internet. It handled around 180,000 simultaneous connections. Bosco said the goals for AOL’s messenger were set much higher: 5 million simultaneous users. Even that number would eventually be much too small.

That requirement meant AOL’s messenger would need its code, especially since the resources allotted to the project — technically none — would have trouble with that scale. AIM was being developed without any approval from AOL executives. AIM was being developed without any support from AOL executives.  In the end, it generated the revenue; the officials wanted, however, other competitors have come to market with new and innovative features. AOL had a policy against open sources which resulted in AIMs market share demise.

The Instant Messaging for business is trending up. According to , Predictions for 2016 abound around the Internets, but one, in particular, caught my eye. Russel Brand from Massively quotes several sources to make the argument that now is the time for messaging apps to become a serious business tool: One of the most consistent predictions is the emergence of messaging apps as a channel for brands to reach and engage customers. Advertising Age’s list of top trends marketers won’t be able to ignore states that “messaging platforms will trump broadcast, social networks,” while eMarketer predicts that “marketers will join the conversation (in messaging apps).” Henry Blodget, the CEO, and Editor-In-Chief of Business Insider, boldly stated “the next big platform will be…Messaging”. And just yesterday, TechCrunch concluded their list of eight trends for 2016 by proclaiming that “soon our first entry point for buying things, ordering things, customer service, is likely to be an IM platform with companies bolting into the back end of the messaging experience.

I have to agree; I prefer a live chat over telephone support.  The latest instant message platform is SMS capable, in other words, they aren’t restricted to a web portal where internet connectivity will determine your client’s satisfaction.  Heywire is a great example fo the future of online sales and chats support. Hence the merger with SalesForce.com.  There will soon be a chat platform for each industry. We recommend the platforms with an SMS and a web portal, having both is necessary for a customer-centered experience.

To learn more contact us.  Or click on the logos to visit our picks for 20172018 SMS Business Class Management applications.

HollerBack! Interactive Messaging & Alerts

Business Class SMS Text messaging system for your staff.

 

 

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