Have you noticed today’s mobile phone is less about phone calls and more about apps, tools and the “experience”. Take for example the restaurant and hospitality industry. Today’s mobile phone is now a restaurant coaster pager, a mobile coupon generator, restaurant review portal, and a geo-locating device that provides guests directions right to your restaurant.
I was walking down Broadway in NYC last Wednesday and couldn’t get over how everybody is walking down the street not talking on their phones but steering down at that their phones! I find it fascinating that a device originally positioned back in the 80s for the Wall Street types and later for the general public, as a “car phone” in case of emergency, has now evolved into such a powerful and essential part of our every day lives and businesses.
Arguably the most significant trend is yet to come with Verizon and AT&T teaming up with Discover and Barclay Bank to build a “digital wallet”. Your guests will swipe their cell phone screen rather than their plastic credit card to pay the check. Sounds cool but how is this going to impact your restaurant or business? Lower transaction fees is the pitch to get merchants on board but what’s going to be required for you to accept cell phone based payments? A new POS scanner, what’s the security implications, how will this impact work flow and table turns? I doubt the guest is simply going to give your server their cell phone to pay the bill. Does this mean staff will have to carry 3-D barcode scanners on their hips at a cost of $250 a device? You need to think about this now or at least pay attention.
Mobile payment services are already exist but on a small scale. That’s all about to change when these giants of telecommunication and banking enter the lucrative merchant services business. It looks like 2011 will be the next technological milestone for the mobile phone to the digital wallet and just about everyone has one!
Leave a comment
You must be logged in to post a comment.
- Mobile Marketer will be back on March 27Mobile Marketer is taking a short hiatus and will be back better than ever on March 27.
- GM's OnStar customers can find nearest available parking through mobile appGeneral Motors’ OnStar service is extending its cooperation with Parkopedia, a service that helps consumers find the nearest available parking spots, through the OnStar mobile app.
- Factors reshaping the mobile app economyBy Robert WildnerAdvertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
- Napean sells Mobile Marketer publication, retains events businessNapean LLC has sold its Mobile Marketer and Mobile Commerce Daily publications, but retained the events business comprising conferences, webinars, podcasts and awards, founder Mickey Alam Khan announced today.