Browsing articles in "Guidelines & Regulations"

2017 Best Android Apps for Business and Professionals – Lean SMS Ranked #1

Aug 26, 2017   //   by admin   //   Android, Compliance, iOS Apple, Mobile Apps, Software Development and Designs, Trending

Lean SMS, the first business class Android SMS App released its beta version 1.0 August 24 through http://LeanSMS.com  Social Mobile Trends Awarded Lean SMS as the best in class for business and professional users. This is a first that a beta version recieved a 5 Star rating.  The rating reflects Lean SMS intention of being the first world class business class SMS App.  The Lean design principles goes a long way in terms of an SMS App designed for business. Lean SMS scored 5s for concept, design, flow and function as business communication tool. Highlights include: Prioritizing by Flagging important messages. Categorizing messages by setting up folders on screen. Organizing messages by assigning messages to folders. Archiving or saving business communication. Lean SMS combines the speed and read rate of SMS with the organizational capability of Gmail. Evolution of SMS for Business SMS text messaging has been used by employees […]

History and Trends: 104 Facts About Mobile Marketing

Fulcrum Design, LLC specializes in mobile marketing and interactive SMS software development since 2007. We are respected throughout the industry as a Preferred Development Partner of EZ Texting since 2010. EZ Texting and it’s d.b.a. Club Texting is the largest online shared short code retail marketing platform on market for the past 12 years. Fulcrum is also a Prefer Development partner of Plivo, the latest generation of cloud-based voice and global SMS communication solutions.  Fulcrum Design goes beyond the code which such pioneering mobile solutions as the restaurant cell phone pager with Mobile Matradee a cost effective alternative to the coaster buzzer, winning over clients such as Dave & Busters and Top Golf USA. MobileVIP.Biz a shortcode marketing alternative and the first SMS digital loyalty kiosk platform for central and south America. Followed by QueueMobile, a virtual waiting line queue management systems for higher education, healthcare and special events, and soon to […]

CITIA Latest Short Code Monitoring Handbook 3/27/2017

Apr 18, 2017   //   by admin   //   Compliance, Guidelines & Regulations, SMS Mobile Technology

CITIA Short Code Monitoring Program Short Code Monitoring Handbook Version 1.7 Effective Date March 27, 2017   INTRODUCTION CTIA  and  its  member  companies  work  to  protect  consumers  while  fostering  a  competitive  environment  for  shortcode  programs.  We  aim  to ■      Provide  consumers  the  best  possible  user  experience; ■      Honor  consumer  choices  and  prevent  abuse  of  messaging  platforms; ■      Deliver  flexible  guidelines  that  communicate  compliance  values  clearly; ■      Enable  the  short  code  industry  to  self-regulate;  and ■      Facilitate  enforcement  measures,  if  necessary,  to  protect  consumers  quickly  and  consistently. The  Short  Code  Compliance  Handbook  (Handbook)  guidelines  lay  the  framework  for  achieving  these  goals,  butCTIA  reserves  the  right  to  take  action  against  any  short  code  program  deemed  to  cause  consumer  harm. The  Handbook  is  not  intended  as  a  comprehensive  guide  to  compliance  with  laws  and  regulations  that  apply  toshort  code  programs.  Service  providers  are  responsible  for  meeting  legal  requirements  that  apply  to  short  codeprograms  they  offer,  and  CTIA  and  its  members  make  no  representation  that  meeting  the  guidelines  in  this Handbook  is  sufficient  to  assure  legal  compliance.  Consultation  with  legal  counsel  is  recommended  stronglly. ABOUT  THIS  HANDBOOK This  Handbook  describes  best  practices  for  standard  rate  messaging  services  (SMS),  multimedia  messagingservices  (MMS),  and  free-to-end user  (FTEU)  short  code  programs  with  the  primary  goal  of  providing  the  best customer  experience  for  users.  Handbook  guidelines  do  not  define  rules  for  programs  that  bill  consumers. Guidelines  are  organized  according  to  use  cases  that  apply.  Examples  of  compliant  programs  are  organized  byuse  case  in  the  appendice   Carriers  reserve  the  right  to  implement  their  own  short  code  program  requirements  beyond  the  scope  of  this Handbook.  However,  all  carriers  have  reviewed  and  accepted  the  Handbook’s  content. This  Handbook  is  divided  into  the  following  sections:  Compliance  Framework,  In-Market  Monitoring  Guide,  Audit Standards  Guide,  and  Audit  Standards.  In  addition,  Appendix  A  and  Appendix  B  detail  sample  compliant programs,  and  Appendix  C  describes  common  terms. REFERENCES Drawing  from  experience  working  with  short  code  programs,  the  guidelines  evolve  continually.  Handbook  vl  .7  is based  on  the  following: ■      Mobile  Marketing  Association’s  Consumer  Best  Practices  v7.0, ■      CTIA  Mobile  Compliance  Assurance  Handbook  vl  .3, ■      California  Attorney  General  Kamala  D.  Harris’s  “Privacy  on  the  Go:  Recommendations  for  the  Mobile Ecosystem”  best  practices, ■      Telephone  Consumer  Protection  Act  (TCPA),2 ■      Florida  Attorney  General’s  requirements  for  mobile  content, ■      A2P  (application-to-person)  community  feedback,  and ■      Carrier  requirements COMPLIANCE  FRAMEWORK This  section  offers  direction  regarding  compliance  of  short  code  programs,  including  guidelines  and  requirements. Nonetheless,  following  this  handbook  is  no  guarantee  that  a  short  code  program  is  compliant.  Short  code programs  might  also  need  to  comply  with  individual  carrier  requirements.   UNIVERSAL  COMPLIANCE  PRINCIPLES CTIA  requires  all  short  code  programs  to  comply  with  a  basic  code  of  conduct  that  promotes  the  best  possible user  experience.  As  new  uses  for  short  codes  emerge,  the  guiding  principles  in  section  A.1  should  be  considered when  defining  applicable  rules.  Short  code  programs  that  comply  technically  with  the  letter  of  a  specific  rule  but violate  the  letter  or  spirit  of  these  principles  might  be  subject  to  enforcement  action.   A.1             GUIDING  PRINCIPLES Four  principles  provide  the  baseline  for  all  requirements  listed  below 1.      Display  clear  calls-to-action.  All  programs  must  display  a  clear  call-to-action.  Customers  must  be  made aware  of  what  exactly  they  are  signing  up  to  receive. 2.       Offer  clear  opt-in  mechanisms.  Customers  must  consent  clearly  to  opt  into  all  recurring-messages programs.  Requiring  a  customer  to  enter  a  mobile  phone  number  does  not  constitute  a  compliant  opt-in. Instead,  customers  must  understand  they  will  receive  messages  and  consent  to  receive  them. 3.      Send  opt-in  confirmation  messages.  A  confirmation  message  must  be  sent  to  customers  always.  For recurring-messages  programs,  confirmation  messages  must  include  clear  opt-out  instructions. 4.      Acknowledge  opt-out  requests.  Short  code  service  providers  must  acknowledge  and  act  on  all  opt-out requests.  Monitoring  procedures  confirm  successful  opt-out.   A.2           CHOICE  AND  CONSENT Short  code  programs  are  expected  to  deliver  sufficient  value  so  consumers  elect  to  participate  with  full transparency  into  the  delivery  conditions.   A.2.01    UNSOLICITED  MESSAGES Unsolicited  messages  may  not  be  transmitted  using  short  codes.  Unsolicited  messages  are  defined  as  follows: ■      Messages  delivered  without  prior  express  consent  from  the  user  or  account  holder,  and ■      Messages  sent  after  a  user  has  opted  out.   A.2.02    MARKETING  CONTEXT No  component  of  program  advertising  or  messaging  may  be  deceptive  about  the  underlying  program’s functionality,  features,  or  content.  All  disclosures  present  in  pre-purchase  calls-to-action,  advertisements,  terms and  conditions,  and  messages  must  remain  clear  and  consistent  throughout  the  user  experience.   A.2.03      OPT-IN Messages  must  be  delivered  to  a  consumer’s  mobile  device  only  after  the  user  has  opted  in  to  receive  them.  A user  might  indicate  interest  in  a  program  in  several  ways.  For  example,  a  user  might ■      Enter  a  phone  number  online, ■      Click  a  button  on  a  mobile  webpage, ■      Send  an  MO  message  containing  an  advertising  keyword, 3 Sending the user a single opt-out message acknowledging the opt-out request is the only exception to this rule. ■      Sign  up  at  a  point-of-sale  (POS)  location,  or ■      Opt  in  over  the  phone  using  interactive  voice  response  (IVR)  technology. Calls-to-action  must  be  clear  and  accurate;  consent  must  not  be  obtained  through  deceptive  means.  For  example, opt-in  details  cannot  be  displayed  obscurely  in  terms  and  conditions  related  to  other  services.  Enrolling  a  user  in multiple  short  code  programs  based  on  a  single  in  is  prohibited,  even  when  all  programs  operate  on  the  same short  code. Recurring-messages  short  code  programs  should  send  a  single  opt-in  confirmation  message  that  displays information  verifying  the  customer’s  enrollment  in  the  identified  program.  The  opt-in  confirmation  message  must be  delivered  immediately  after  the  customer  opts  into  the  program.  For  POS  and  hardcopy  opt-ins,  the  opt-in confirmation  message  must  be  delivered  as  soon  as  is  reasonably  possible  after  the  customer  opts  into  the […]

SMS Business Regulations & Guidelines

Guidelines for using SMS messages for your Business communication Reprinted  November 27, 2014 Nikhil Shah Legal Disclaimer – This document contains general guidelines and best practices collated from different sources. Though we have given our best effort to provide comprehensive guidelines by interpreting TCPA (Telephone Consumer Protection Act), Fulcrum Design, LLC, assumes no responsibility for any legal dispute arising in spite of or because of using these guidelines. Complying with TCPA (Telephone Consumer Protection Act) in USA is sole responsibility of the customer. Please consult your legal advisor if you have any doubts on whether you need to comply with TCPA. click here to view complete TCPA guidelines. SMS has become a key marketing and communication channel for business – numerous applications, depend on the speed and open rate of SMS. Be that as it may, there are a federal regulations put forward by FCC for sending SMS messages. The […]

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