Fulcrum Design, LLC specializes in mobile marketing and interactive SMS software development since 2007. We are respected throughout the industry as a Preferred Development Partner of EZ Texting since 2010. EZ Texting and it’s d.b.a. Club Texting is the largest online shared short code retail marketing platform on market for the past 12 years. Fulcrum is also a Prefer Development partner of Plivo, the latest generation of cloud-based voice and global SMS communication solutions. Fulcrum Design goes beyond the code which such pioneering mobile solutions as the restaurant cell phone pager with Mobile Matradee a cost effective alternative to the coaster buzzer, winning over clients such as Dave & Busters and Top Golf USA. MobileVIP.Biz a shortcode marketing alternative and the first SMS digital loyalty kiosk platform for central and south America. Followed by QueueMobile, a virtual waiting line queue management systems for higher education, healthcare and special events, and soon to […]
CITIA Short Code Monitoring Program Short Code Monitoring Handbook Version 1.7 Effective Date March 27, 2017 INTRODUCTION CTIA and its member companies work to protect consumers while fostering a competitive environment for shortcode programs. We aim to ■ Provide consumers the best possible user experience; ■ Honor consumer choices and prevent abuse of messaging platforms; ■ Deliver flexible guidelines that communicate compliance values clearly; ■ Enable the short code industry to self-regulate; and ■ Facilitate enforcement measures, if necessary, to protect consumers quickly and consistently. The Short Code Compliance Handbook (Handbook) guidelines lay the framework for achieving these goals, butCTIA reserves the right to take action against any short code program deemed to cause consumer harm. The Handbook is not intended as a comprehensive guide to compliance with laws and regulations that apply toshort code programs. Service providers are responsible for meeting legal requirements that apply to short codeprograms they offer, and CTIA and its members make no representation that meeting the guidelines in this Handbook is sufficient to assure legal compliance. Consultation with legal counsel is recommended stronglly. ABOUT THIS HANDBOOK This Handbook describes best practices for standard rate messaging services (SMS), multimedia messagingservices (MMS), and free-to-end user (FTEU) short code programs with the primary goal of providing the best customer experience for users. Handbook guidelines do not define rules for programs that bill consumers. Guidelines are organized according to use cases that apply. Examples of compliant programs are organized byuse case in the appendice Carriers reserve the right to implement their own short code program requirements beyond the scope of this Handbook. However, all carriers have reviewed and accepted the Handbook’s content. This Handbook is divided into the following sections: Compliance Framework, In-Market Monitoring Guide, Audit Standards Guide, and Audit Standards. In addition, Appendix A and Appendix B detail sample compliant programs, and Appendix C describes common terms. REFERENCES Drawing from experience working with short code programs, the guidelines evolve continually. Handbook vl .7 is based on the following: ■ Mobile Marketing Association’s Consumer Best Practices v7.0, ■ CTIA Mobile Compliance Assurance Handbook vl .3, ■ California Attorney General Kamala D. Harris’s “Privacy on the Go: Recommendations for the Mobile Ecosystem” best practices, ■ Telephone Consumer Protection Act (TCPA),2 ■ Florida Attorney General’s requirements for mobile content, ■ A2P (application-to-person) community feedback, and ■ Carrier requirements COMPLIANCE FRAMEWORK This section offers direction regarding compliance of short code programs, including guidelines and requirements. Nonetheless, following this handbook is no guarantee that a short code program is compliant. Short code programs might also need to comply with individual carrier requirements. UNIVERSAL COMPLIANCE PRINCIPLES CTIA requires all short code programs to comply with a basic code of conduct that promotes the best possible user experience. As new uses for short codes emerge, the guiding principles in section A.1 should be considered when defining applicable rules. Short code programs that comply technically with the letter of a specific rule but violate the letter or spirit of these principles might be subject to enforcement action. A.1 GUIDING PRINCIPLES Four principles provide the baseline for all requirements listed below 1. Display clear calls-to-action. All programs must display a clear call-to-action. Customers must be made aware of what exactly they are signing up to receive. 2. Offer clear opt-in mechanisms. Customers must consent clearly to opt into all recurring-messages programs. Requiring a customer to enter a mobile phone number does not constitute a compliant opt-in. Instead, customers must understand they will receive messages and consent to receive them. 3. Send opt-in confirmation messages. A confirmation message must be sent to customers always. For recurring-messages programs, confirmation messages must include clear opt-out instructions. 4. Acknowledge opt-out requests. Short code service providers must acknowledge and act on all opt-out requests. Monitoring procedures confirm successful opt-out. A.2 CHOICE AND CONSENT Short code programs are expected to deliver sufficient value so consumers elect to participate with full transparency into the delivery conditions. A.2.01 UNSOLICITED MESSAGES Unsolicited messages may not be transmitted using short codes. Unsolicited messages are defined as follows: ■ Messages delivered without prior express consent from the user or account holder, and ■ Messages sent after a user has opted out. A.2.02 MARKETING CONTEXT No component of program advertising or messaging may be deceptive about the underlying program’s functionality, features, or content. All disclosures present in pre-purchase calls-to-action, advertisements, terms and conditions, and messages must remain clear and consistent throughout the user experience. A.2.03 OPT-IN Messages must be delivered to a consumer’s mobile device only after the user has opted in to receive them. A user might indicate interest in a program in several ways. For example, a user might ■ Enter a phone number online, ■ Click a button on a mobile webpage, ■ Send an MO message containing an advertising keyword, 3 Sending the user a single opt-out message acknowledging the opt-out request is the only exception to this rule. ■ Sign up at a point-of-sale (POS) location, or ■ Opt in over the phone using interactive voice response (IVR) technology. Calls-to-action must be clear and accurate; consent must not be obtained through deceptive means. For example, opt-in details cannot be displayed obscurely in terms and conditions related to other services. Enrolling a user in multiple short code programs based on a single in is prohibited, even when all programs operate on the same short code. Recurring-messages short code programs should send a single opt-in confirmation message that displays information verifying the customer’s enrollment in the identified program. The opt-in confirmation message must be delivered immediately after the customer opts into the program. For POS and hardcopy opt-ins, the opt-in confirmation message must be delivered as soon as is reasonably possible after the customer opts into the […]
Hollerback! is an SMS higher education student engagement platform. SMS or Text Messaging is effective for college student enrollment and engagement. 99% of college students text message, according to a Ball State Study, students perfer SMS text messaging over all other forms of communication. SMS has been around since 1985 and although the cell phone has evolved into a “Smart” phone, the overwhelming use of today’s cell phone is not for voice calls or even Facebook, it SMS messaging. According to Elisia Guerena article, Breaking Down the FAFSA with SMS Drives Higher Enrollment She notes text messaging is the key to egaging with millennials. For a lot of high school seniors, paperwork like the FAFSA can seem hopeless. So hopeless, actually, that students don’t fill it —and hence don’t successfully register for college. Not good for higher education and not good for high school graduating students. Like anything complex, what happens when […]
This blog is intended to review the present and future social and mobile technology trends that will likely disrupt the social, mobile technology sectors. Business class SMS chat and messaging platforms such as HollerBack!® and BizTEXT® are setting the standard for world-class business class, instant messaging platform, that offers an end to end solution to harness the power of SMS without losing control. A recent CIO Insight Study found 79% of adults use text for business communication. This revealing fact demonstrates the need for an end to end business class solution. The downfall of SMS messaging was predicted five years ago when Facebook released Messanger followed by a market full of mobile instant message apps, or Over the Top Apps such as WhatsApp, Viber, Line, and Tango to name a few. The proliferation of these internet dependent apps did, in fact, shrink the peer to peer utilization of SMS. However, the statistics demonstrate the rapid adoption […]
Guidelines for using SMS messages for your Business communication Reprinted November 27, 2014 Nikhil Shah Legal Disclaimer – This document contains general guidelines and best practices collated from different sources. Though we have given our best effort to provide comprehensive guidelines by interpreting TCPA (Telephone Consumer Protection Act), Fulcrum Design, LLC, assumes no responsibility for any legal dispute arising in spite of or because of using these guidelines. Complying with TCPA (Telephone Consumer Protection Act) in USA is sole responsibility of the customer. Please consult your legal advisor if you have any doubts on whether you need to comply with TCPA. click here to view complete TCPA guidelines. SMS has become a key marketing and communication channel for business – numerous applications, depend on the speed and open rate of SMS. Be that as it may, there are a federal regulations put forward by FCC for sending SMS messages. The […]
Objective To examine the effect of a lifestyle-focused semipersonalized support program delivered by SMS text message on cardiovascular risk factors. Clara K. Chow, MBBS, PhD1,2; Julie Redfern, PhD1; Graham S. Hillis, MBChB, PhD3,4,5; et al Jay Thakkar, MBBS2,3; Karla Santo, MBBS3; Maree L. Hackett, PhD3; Stephen Jan, PhD3; Nicholas Graves, PhD6; Laura de Keizer, BSc (Nutr)3; Tony Barry, BSc2; Severine Bompoint, BSc (Stats)3; Sandrine Stepien, MBiostat3; Robyn Whittaker, MPH7; Anthony Rodgers, MBChB, PhD3; Aravinda Thiagalingam, MBChB, PhD2,8 Author Affiliations Article Information 1The George Institute for Global Health, Sydney Medical School, University of Sydney, Sydney, Australia 2Westmead Hospital, Sydney, Australia 3The George Institute for Global Health, University of Sydney, Sydney, Australia 4Royal Perth Hospital, Perth, Australia 5University of Western Australia, Perth 6Queensland University of Technology, Queensland, Australia 7University of Auckland, Auckland, New Zealand 8University of Sydney, Sydney, Australia JAMA. 2015;314(12):1255-1263. doi:10.1001/jama.2015.10945 Conclusions and Relevance Among patients with coronary heart disease, the […]
We highly recommend the Queue Mobile Fast Pass iOS application for managing same day appointments using their kiosk App. Great for special events, health care and higher education. Contact Queue Mobile at 203-715-4780
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