The Fastest Growing Marketing Channel in the Past 90 Years is the Mobile Channel and that Growth is attributable to Mobile Couponing Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according to the “2010 Local Mobile Advertising & Promotions Forecast” from Borrell Associate’s Mobile Commerce Daily news letter (April 2010). A recent survey of over 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a mobile phone are “somewhat likely” to try out mobile coupons. Mobile coupon redemption rates averages are 10 times higher than traditional coupon and with mobile phone penetration in the U.S. well over 90%, it is the single most direct marketing channel there is. And mobile coupons are just going to get more and more popular. Mobile couponing or text couponing is […]
Have you noticed today’s mobile phone is less about phone calls and more about apps, tools and the “experience”. Take for example the restaurant and hospitality industry. Today’s mobile phone is now a restaurant coaster pager, a mobile coupon generator, restaurant review portal, and a geo-locating device that provides guests directions right to your restaurant. I was walking down Broadway in NYC last Wednesday and couldn’t get over how everybody is walking down the street not talking on their phones but steering down at that their phones! I find it fascinating that a device originally positioned back in the 80s for the Wall Street types and later for the general public, as a “car phone” in case of emergency, has now evolved into such a powerful and essential part of our every day lives and businesses. Arguably the most significant trend is yet to come with Verizon and AT&T teaming […]
Savvy University and college Student Affairs Administrators are adopting virtual waiting line management systems with integrated cell phone / text pager systems. The goal is to address the notoriously long lines for student services such as enrollment services, registrar, financial aide and bursar among others. Students and families find this frustrating and time consuming and expect more in terms of customer service for the cost of tuition. You also don’t want to give a family or student a reason to seek their degree online, especially when online enrollment is now exceeding brick and mortar enrollment levels, according to the Sloan Report. Yes it’s good news enrollment is up but if you can’t manage the demand student retention will begin to drop off. Student / Customer Scenario Student Centered Prospective – It’s the start of a new semester, enrollment is at record highs, classes have just started but you are stuck […]
Guest Pager System technology has evolved beyond the Coaster Pager to what is now known as the “Cell Phone Pager” or “Restaurant Text Pager”. Savvy Restaurant managers, hotels operators, health care administrators as well as retailers are now realizing the efficiency and communication power of the mobile phone in terms of a guest services tool that can enhance operations while keeping costs down. What makes this possible is the proliferation in mobile phone users and the advances in hand set technology i.e. smart phones, SMS, MMS, email, the mobile web and of course mobile applications (thanks to Apple). That fact that so many people have mobile phones means just about everyone has their own cell phone pager, another words the business owner no longer has to invest in costly pager equipment ($2000 – $6,000) in order to notify his customers. The purpose of this White Paper is to explore the […]
mobile phone contracts is not an easy task. There is keen contention out there and you can frequently feel there are too many to choose from. This is also true when it comes to mobile phone contracts with gifts to select. The mobile phone market in the UK has reached saturation point, there’s no doubt all but that and now vendors and World Wide Web tenderrs are fighting for your business. There are some truly exclusive schemes on mobile phone contracts at the moment as this market really starts to grow. You can also get a free laptop with your phone, if you make sure you look near and offering some of the deposits of high every month mobile phone contracts from UK retailers. With people who try to save in all areas, the mobile phone services are starting to provide mobile telephony offer is really great for the consumer. […]
Free Blackberry Bold 9700 With all the reports of flagging Android sales this week and with RIM updating their flagship model having a sleeker and more powerful design – the Blackberry Bold 9700 – will we see Blackberry regain the market place share on the business mobile phone cellular phone marketplace that they enjoyed for so long before for the i-phones and other smartphone releases? Featuring an enhanced processor and most recent UI, can this mobile phone really acquire the i-phone for the operate for it is dollars? And even from my personalized view position – the HTC Desire? With all the daring, Blackberry attempted to create a design that was a feasible cross more than between the organization and consumer individual and it’s worked well, but in this market place there may be a continuous need for progression and that’s where the new BlackBerry Bold 9700 comes in. The […]
There once was a time in which promoting businesses was an incredibly tedious task. You had to spend hours in forums and trying to get people’s e-mail addresses. Your marketing was just as important offline as it was online. These days you can find many tools that can help you promote your internet business that you won’t have to spend half the time you once did on your marketing campaign. Once you use one of these tools, you will be able to target millions of people to check out what you have to offer. One of the easiest tools to use is Twitter. In the last year or two, Twitter has been an Internet phenomenon and has sprung up out of nowhere. There aren’t many people out there who don’t have a Twitter account. Ignoring Twitter is no longer a smart option. Provillus is a world best hair loss treatment. […]
The LG Town GT350 is the first cell phone in LG’s brand-new Town Series, with its special focus on social networking services (SNS). Utilizing its quick connectivity and also instantaneous access to SNS websites, LG’s hottest cellular phone range certainly is the best platform for internet users to keep their individual communities or “towns” of buddies as well as social groups. The LG Town GT350 graphical user interface was created specifically to make it simpler and easier than ever before to enjoy real-time interaction with friends on well known social networks in particular Facebook, Twitter and Orkut . A live social network feed is found on the cell phone’s 3-inch WQVA touch screen and a short tap of the refresh option brings up the most recent updates promptly. LG, long acknowledged for its excellent mobile phone QWERTY keypads, spares absolutely no expense when it comes to the LG Town GT350. […]
The Fancy Character app has all the symbols that have been passed down and then a few addition. The first symbols you find are the BlackBerry ones, these include the lightening bolt, the umbrella, the BlackBerry 3G symbol, and the card suites. The second set featured is the Astrology symbols. The next set is characterized by the arrows going both ways, and has directional symbols. The last is the the editing marks and math marks. This is so much funner than any other way. Before, you had to copy a symbol, paste them in AutoText with a phrase to replace with your symbol. It would take a moment and you had to remember what you saved each symbol under. Not only that when you’re typing, you must type the word to be replaced, space, and your symbol appears. Now, you pick the category, then the symbol and it’s inserted. That […]
Is Social Mobile Marketing a Fad or the Future of Restaurant Marketing? The restaurant industry has experienced the steepest decline in traffic in the last three decades. Fine dining restaurants are feeling the effects of greatly reduced receipts and this segment in particular has contracted significantly in the number of open restaurants. Full service and casual dining restaurants are experiencing flat sales. Fast food chains are seeing flat to marginal sales trends, none of which looks to improve in 2010 with an unemployment rate of over 9%. Cost retrenchment only goes so far and customer aquistion is a necessity. This requires a sound marketing strategy that you can afford, and according to Andy Hall of the blog Restaurant Trendz, “that’s the balancing act.” Most restaurants in today’s economic climate can’t afford prime time commercials, major print advertising campaign. Radio, although cost effective, alone may not be enough. Many restaurants have […]
- Mobile Marketer will be back on March 27Mobile Marketer is taking a short hiatus and will be back better than ever on March 27.
- GM's OnStar customers can find nearest available parking through mobile appGeneral Motors’ OnStar service is extending its cooperation with Parkopedia, a service that helps consumers find the nearest available parking spots, through the OnStar mobile app.
- Factors reshaping the mobile app economyBy Robert WildnerAdvertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
- Napean sells Mobile Marketer publication, retains events businessNapean LLC has sold its Mobile Marketer and Mobile Commerce Daily publications, but retained the events business comprising conferences, webinars, podcasts and awards, founder Mickey Alam Khan announced today.