Business Messaging Trends 2017/2018

This blog is intended to review the present and future social and mobile technology trends that will likely disrupt the social mobile technology sectors.

Business class SMS chat and messaging platforms such as HollaBack! Business Class Messaging and BizTEXT are setting the standard for a world class business class end to end solution to harness the power of SMS for business without losing control.  A recent CIO Insight Study found 67% of professionals use text for business communication. Revealed the need for a an end to end business class soution.

Business SMS Utilization Statistics

The downfall of SMS messaging was predicted 5 years ago when Facebook release Messanger followed by a market full of mobile instant message apps, or Over the Top Apps such as Whatsup, Viber, Line and Tango to name a few. The proliferation of these internet dependent apps did infact shrink the peer to peer utilization of SMS. However the stattistic demonstrate the rapid adoption of SMS for professional communication, not mobile marketing.

The early days of the internet we had email, group chats and  Instant Messaging, AOL for example, created AIM AOL Instant Messager a break through technology that wasn’t appreciated or supported by AOL Executives early on because it lacked a revenue model. However the engineers persisted againt direction of senior excutives.

According to MASHABLE interview with the creators of AIM, Barry Appelman, Eric Bosco and Jerry Harris worked at AOL in the 1990s and early 2000s as engineers on AOL Instant Messenger, known commonly as AIM. They weren’t hired to build a messenger. Appelman and Bosco programmed in the Unix operating system. Harris had been a programmer at a small web browser company purchased by AOL.

But together with a group of other engineers they helped take AIM from inception to dominance, then watched it fall into dormancy, unable to convince AOL management that free was the future.

AOL had become a behemoth in the early days of the consumer Internet. It handled around 180,000 simultaneous connections. Bosco said the goals for AOL’s messenger were set much higher: 5 million simultaneous users. Even that number would eventually be much too small.

That requirement meant AOL’s messenger would need its own code, particularly as the resources allotted to the project — technically none — would have trouble with that scale. AIM was being developed without any approval from AOL executives. AIM was being developed without any approval from AOL executives.  In the end it generated the revenue the executives wanted however other competitors have come to market with new and innovative features. AOL had a policy against open sources which resulted in AIMs market share demise.

The Instant Messaging for businesss is trending up. According to Predictions for 2016 abound around the Internets, but one in particular caught my eye. Russel Brand from Massively quotes several sources to make the argument that now is the time for messaging apps to become a serious business tool: One of the most consistent predictions is the emergence of messaging apps as a channel for brands to reach and engage customers. Advertising Age’s list of top trends marketers won’t be able to ignore states that “messaging platforms will trump broadcast social networks”, while eMarketer predicts that “marketers will join the conversation (in messaging apps)”. Henry Blodget, the CEO and Editor-In-Chief of Business Insider, boldly stated “the next big platform will be…Messaging”. And just yesterday, TechCrunch concluded their list of eight trends for 2016 by proclaiming that “soon our first entry point for buying things, ordering things, customer service, is likely to be an IM platform with companies bolting into the back end of the messaging experience.

Messaging Application surpass social networks.

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