A majority of online adults can identify a strong password and know the risks of using public Wi-Fi. Yet, many struggle with more technical cybersecurity concepts.
A majority of internet users can answer fewer than half the questions correctly on a difficult knowledge quiz about cybersecurity issues and concepts.
Many Americans do not trust modern institutions to protect their personal data – even as they frequently neglect cybersecurity best practices in their own personal lives.
Gig Work, Online Selling and Home Sharing
24% of Americans report earning money from the digital ‘platform economy’ in the past year. The extra income they make is a luxury for some, but a necessity for others.
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats
Shared, Collaborative and On Demand: The New Digital Economy
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
The share of 18- to 24-year-olds who report having used online dating has nearly tripled in the past two years, while usage among 55- to 64-year-olds has doubled.
The share of Americans with broadband at home has plateaued: It now stands at 67%, down slightly from 70% in 2013. At the same time, more Americans rely only on their smartphones for online access.
The internet is a central resource for Americans looking for work, but a notable minority lack confidence in their digital job-seeking skills.
- Mobile Marketer will be back on March 27Mobile Marketer is taking a short hiatus and will be back better than ever on March 27.
- GM's OnStar customers can find nearest available parking through mobile appGeneral Motors’ OnStar service is extending its cooperation with Parkopedia, a service that helps consumers find the nearest available parking spots, through the OnStar mobile app.
- Factors reshaping the mobile app economyBy Robert WildnerAdvertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
- Napean sells Mobile Marketer publication, retains events businessNapean LLC has sold its Mobile Marketer and Mobile Commerce Daily publications, but retained the events business comprising conferences, webinars, podcasts and awards, founder Mickey Alam Khan announced today.