A majority of online adults can identify a strong password and know the risks of using public Wi-Fi. Yet, many struggle with more technical cybersecurity concepts.
A majority of internet users can answer fewer than half the questions correctly on a difficult knowledge quiz about cybersecurity issues and concepts.
Many Americans do not trust modern institutions to protect their personal data – even as they frequently neglect cybersecurity best practices in their own personal lives.
Gig Work, Online Selling and Home Sharing
24% of Americans report earning money from the digital ‘platform economy’ in the past year. The extra income they make is a luxury for some, but a necessity for others.
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats
Shared, Collaborative and On Demand: The New Digital Economy
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
The share of 18- to 24-year-olds who report having used online dating has nearly tripled in the past two years, while usage among 55- to 64-year-olds has doubled.
The share of Americans with broadband at home has plateaued: It now stands at 67%, down slightly from 70% in 2013. At the same time, more Americans rely only on their smartphones for online access.
The internet is a central resource for Americans looking for work, but a notable minority lack confidence in their digital job-seeking skills.
- Mobile Marketer will be back on March 27Mobile Marketer is taking a short hiatus and will be back better than ever on March 27.
- TV + mobile = millennial engagementBy Kevin O'ReillyThere is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.
- Factors reshaping the mobile app economyBy Robert WildnerAdvertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
- How mobile point-of-sale goes beyond checkoutBy Josh GoodwinMobile POS solutions can prevent losing a sale by providing endless-aisle capability.