Pew Research Center Facebook remains the most popular social media platform 79% of online adults (68% of all Americans) use Facebook 32% of online adults (28% of all Americans) use Instagram 24% of online adults (21% of all Americans) use Twitter 31% of online adults (26% of all Americans) use Pinterest Three-quarters of Facebook users and half of Instagram users use each site daily Substantial ‘reciprocity’ across major social media platforms Messaging apps are especially popular with younger smartphone owners pi_2016-11-11_social-media-update_m-01 29% of online adults (25% of all Americans) use LinkedIn Pew Research Center 1615 L Street, NW, Suite 800 Washington, DC 20036 202.419.4300 | main 202.419.4349 | fax 202.419.4372 | media inquiries RESEARCH AREAS U.S. Politics & Policy Journalism & Media Internet, Science & Tech Religion & Public Life Hispanic Trends Global Attitudes & Trends Social & Demographic Trends
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