99.8% of all College Students Have a Cell Phone according to Ball State Study
Text messaging is one of the main reasons students have been switching their computing and communication needs over to their phones. According to Hanley’s research, 97 percent of the students he surveyed used text messaging as their main form of communication. This important fact emphasis the value proposition for universities and colleges to invest in student centered technology such as Student Q or Guest Text, higher education waiting line management systems that integrates SMS text messaging and LCD displays to create virtual waiting lines so students don’t have to stand in long lines. A study performed at Ball State University found that 99.8 percent of college students now have some kind of cell phone, and that smart phones are accounting for more of their electronic and computing needs than ever before. The study was conducted by Michael Hanley, director of Ball State’s Institute for Mobile Media Research. Hanley began the […]
Higher Education and Cell Phone Pager Systems
Savvy University and college Student Affairs Administrators are adopting virtual waiting line management systems with integrated cell phone / text pager systems. The goal is to address the notoriously long lines for student services such as enrollment services, registrar, financial aide and bursar among others. Students and families find this frustrating and time consuming and expect more in terms of customer service for the cost of tuition. You also don’t want to give a family or student a reason to seek their degree online, especially when online enrollment is now exceeding brick and mortar enrollment levels, according to the Sloan Report. Yes it’s good news enrollment is up but if you can’t manage the demand student retention will begin to drop off. Student / Customer Scenario Student Centered Prospective – It’s the start of a new semester, enrollment is at record highs, classes have just started but you are stuck […]
Mobile Marketing Daily
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