Mobile VIP testimonial – John Lannin.-General Manager, Amigos Tex-Mex Amigos Tex Mex thought to try mobile marketing after we seen that a few restaurants in our area had been successful with it, says John Lannin, General Manager. It seemed like a good way to drive business since everyone is looking for a coupon and what better way than to put it directly in their hands via text.† We currently still use the entertainment book and have a few Waterford Lakes coupons out there for the movie theater and the town center.† We have seen excellent return on investment using Mobile VIP in 11 out of the 13 months we have been doing it.† We only had two campaigns with below average returns due to weak value propositions. Whatís key is delivering text marketing promos that are perceived as ìhigh valueî offers, especially if you are sending this right to your […]
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