Mobile VIP testimonial – John Lannin.-General Manager, Amigos Tex-Mex Amigos Tex Mex thought to try mobile marketing after we seen that a few restaurants in our area had been successful with it, says John Lannin, General Manager. It seemed like a good way to drive business since everyone is looking for a coupon and what better way than to put it directly in their hands via text.† We currently still use the entertainment book and have a few Waterford Lakes coupons out there for the movie theater and the town center.† We have seen excellent return on investment using Mobile VIP in 11 out of the 13 months we have been doing it.† We only had two campaigns with below average returns due to weak value propositions. Whatís key is delivering text marketing promos that are perceived as ìhigh valueî offers, especially if you are sending this right to your […]
The Fastest Growing Marketing Channel in the Past 90 Years is the Mobile Channel and that Growth is attributable to Mobile Couponing Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according to the “2010 Local Mobile Advertising & Promotions Forecast” from Borrell Associate’s Mobile Commerce Daily news letter (April 2010). A recent survey of over 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a mobile phone are “somewhat likely” to try out mobile coupons. Mobile coupon redemption rates averages are 10 times higher than traditional coupon and with mobile phone penetration in the U.S. well over 90%, it is the single most direct marketing channel there is. And mobile coupons are just going to get more and more popular. Mobile couponing or text couponing is […]
- Mobile Marketer will be back on March 27Mobile Marketer is taking a short hiatus and will be back better than ever on March 27.
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