Nielsen expects smartphones to account for more than half of the US mobile phone market by 2011. Nielsen predicts smartphones will account for 24% of the US mobile phone market in Q1 2010 and rise to about 33% market share by Q4 2010, 2011 smart phones will be over 50% o the mobile phone market (Marketing Charts.com) Active mobile video users grew by 57% from the fourth quarter of 2008 to the fourth quarter of 2009, from 11.2 million to 17.6 million. Much of this increase can be linked to the strong growth of smartphones in the marketplace. This is important because smart phones have robust text messaging and mobile web applications and virtually all smart phone users have both texting plans as well as the mobile web of course feature phones can do the same just not as good, the point is more and more customers are migrating up […]
Maybe you have been on the fence with executing a mobile marketing campaign. You see the iPhone everywhere, perhaps you even have one. You now find yourself texting, at least to your teenage children. Perhaps you are using your phone as a tool rather than a communication device, to get directions via your GPS, to find a restaurant or phone number through your mobile Internet and what about all these mobile applications? Mobile Facts and Figures Now we know Google,the grand daddy of internet search and advertising has launched it’s own mobile operating system, the Droid along with it’s own handset!!! Think about it, what is a search engine / advertising company investing so heavily in the mobile channel for? Because it’s the future of how we as a mobile society communicate and market to each other and it’s hear today. Lets refresh some of the statistics: • 4 billion […]
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