The Fastest Growing Marketing Channel in the Past 90 Years is the Mobile Channel and that Growth is attributable to Mobile Couponing Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according to the “2010 Local Mobile Advertising & Promotions Forecast” from Borrell Associate’s Mobile Commerce Daily news letter (April 2010). A recent survey of over 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a mobile phone are “somewhat likely” to try out mobile coupons. Mobile coupon redemption rates averages are 10 times higher than traditional coupon and with mobile phone penetration in the U.S. well over 90%, it is the single most direct marketing channel there is. And mobile coupons are just going to get more and more popular. Mobile couponing or text couponing is […]
- Mobile Marketer will be back on March 27Mobile Marketer is taking a short hiatus and will be back better than ever on March 27.
- TV + mobile = millennial engagementBy Kevin O'ReillyThere is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.
- Factors reshaping the mobile app economyBy Robert WildnerAdvertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
- How mobile point-of-sale goes beyond checkoutBy Josh GoodwinMobile POS solutions can prevent losing a sale by providing endless-aisle capability.