Text Coupons the Power Behind Mobile Marketing
The Fastest Growing Marketing Channel in the Past 90 Years is the Mobile Channel and that Growth is attributable to Mobile Couponing Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according to the “2010 Local Mobile Advertising & Promotions Forecast” from Borrell Associate’s Mobile Commerce Daily news letter (April 2010). A recent survey of over 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a mobile phone are “somewhat likely” to try out mobile coupons. Mobile coupon redemption rates averages are 10 times higher than traditional coupon and with mobile phone penetration in the U.S. well over 90%, it is the single most direct marketing channel there is. And mobile coupons are just going to get more and more popular. Mobile couponing or text couponing is […]
Mobile Marketing Daily
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