Mobile VIP testimonial – John Lannin.-General Manager, Amigos Tex-Mex Amigos Tex Mex thought to try mobile marketing after we seen that a few restaurants in our area had been successful with it, says John Lannin, General Manager. It seemed like a good way to drive business since everyone is looking for a coupon and what better way than to put it directly in their hands via text.† We currently still use the entertainment book and have a few Waterford Lakes coupons out there for the movie theater and the town center.† We have seen excellent return on investment using Mobile VIP in 11 out of the 13 months we have been doing it.† We only had two campaigns with below average returns due to weak value propositions. Whatís key is delivering text marketing promos that are perceived as ìhigh valueî offers, especially if you are sending this right to your […]
The Fastest Growing Marketing Channel in the Past 90 Years is the Mobile Channel and that Growth is attributable to Mobile Couponing Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according to the “2010 Local Mobile Advertising & Promotions Forecast” from Borrell Associate’s Mobile Commerce Daily news letter (April 2010). A recent survey of over 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a mobile phone are “somewhat likely” to try out mobile coupons. Mobile coupon redemption rates averages are 10 times higher than traditional coupon and with mobile phone penetration in the U.S. well over 90%, it is the single most direct marketing channel there is. And mobile coupons are just going to get more and more popular. Mobile couponing or text couponing is […]
The Next Generation of Restaurant Guest Pagers In the world of restaurant marketing ideas THAT ARE WORKING for other restaurant owners, very few have as immediate an impact as the new restaurant text pager systems. Innovators such as Text2Seat and Mobile Matradee are revolutionizing the restaurant pager industry according Mobile Trendz These restaurant text pagers not only lowers operating costs and are much more sanitary than traditional restaurant pager systems, some have the capability to drive traffic through mobile marketing applications, which are the next generation of direct marketing. A Great Restaurant Marketing Idea Short Message Service (SMS) marketing instantly gives you the ability to text message people as to the availability of your tables, enable your to turn your tables quicker without a costly restaurant beeper pager system. Once the guest agrees to join your mobile marketing campaign the restaurant now has the most direct access to their guests […]
Maybe you have been on the fence with executing a mobile marketing campaign. You see the iPhone everywhere, perhaps you even have one. You now find yourself texting, at least to your teenage children. Perhaps you are using your phone as a tool rather than a communication device, to get directions via your GPS, to find a restaurant or phone number through your mobile Internet and what about all these mobile applications? Mobile Facts and Figures Now we know Google,the grand daddy of internet search and advertising has launched it’s own mobile operating system, the Droid along with it’s own handset!!! Think about it, what is a search engine / advertising company investing so heavily in the mobile channel for? Because it’s the future of how we as a mobile society communicate and market to each other and it’s hear today. Lets refresh some of the statistics: • 4 billion […]
- Mobile Marketer will be back on March 27Mobile Marketer is taking a short hiatus and will be back better than ever on March 27.
- TV + mobile = millennial engagementBy Kevin O'ReillyThere is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.
- Factors reshaping the mobile app economyBy Robert WildnerAdvertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
- How mobile point-of-sale goes beyond checkoutBy Josh GoodwinMobile POS solutions can prevent losing a sale by providing endless-aisle capability.