Nielsen expects smartphones to account for more than half of the US mobile phone market by 2011. Nielsen predicts smartphones will account for 24% of the US mobile phone market in Q1 2010 and rise to about 33% market share by Q4 2010, 2011 smart phones will be over 50% o the mobile phone market (Marketing Charts.com)
Active mobile video users grew by 57% from the fourth quarter of 2008 to the fourth quarter of 2009, from 11.2 million to 17.6 million. Much of this increase can be linked to the strong growth of smartphones in the marketplace. This is important because smart phones have robust text messaging and mobile web applications and virtually all smart phone users have both texting plans as well as the mobile web of course feature phones can do the same just not as good, the point is more and more customers are migrating up to smart phone for the mobile web, messaging and apps. This translates into greater marketing opportunities in both SMS, MMS, mobile search, particulary local search and the opportunity to develop effective mobile websites. Mobile VIP a rebust mobile marketing solution can provide your business with a cost effective and powerful mobile marketing campaign.
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